Kim Vassiliadis heads the User Experience department for the UNC-Chapel Hill Libraries. In this role, she is responsible for evaluating and improving user experiences for both physical and virtual environments through interface design, web usability, and user studies. In 2013 she spearheaded a complete redesign of the library’s web presence. This included working with stakeholders, collaborating with staff, developing a content strategy, designing the look and feel, and completing usability studies throughout the process.