As Senior Director of Digital Marketing, Larry Becker leads online marketing strategy and execution for the University of Virginia Darden School of Business and its brand portfolio, directing digital advertising, analytics, social media, search, and online content marketing, as well as the management of the Darden website. Prior to working at Darden, Larry held executive positions at RKG, a leading digital advertising agency, and Crutchfield Corporation, a national retailer of consumer electronics. As an e-commerce and online marketing consultant, Larry’s clients have included national brands in publishing, apparel, luxury goods, and financial services. Larry has been an invited speaker for organizations including Internet Retailer,,, and the DMA. He is excited to be participating in edUI 2015!