As NewCity’s Analytics Specialist, Philip Ribbens pores over the most intricate tracking details and spits out statistics that not only turn all those numbers into something useful, but tell you exactly what to do to craft an effective web experience.

With a B.S. in computer and information science from Messiah College in Grantham, Pennsylvania, and a concentration in business information systems, Philip is a stats guy at heart.

Philip devotes much of his free time applying those mad numbers skills to his other love: basketball. He analyzes the sport as a player, spectator, and from the sidelines as a volunteer for a local boys’ basketball team.